On the desktop, if you use ad-blockers, the updated Facebook code may break autoplay entirely. You may need to whitelist Facebook to restore functionality.
Furthermore, the updated auto-view has monetization implications. Advertisers now pay for "ThruPlays" (completed views), but the auto-start mechanism ensures that video ads always have a captive audience for the first few seconds. This has led to an arms race of "hook" content—videos must grab attention in the first silent 1.5 seconds to prevent the user from scrolling past.
Facebook does not officially support background video autoplay for most content. If you lock your phone, the video stops. auto view fb video updated
While you can see how many people have viewed your video, Facebook you to see the specific identities of individual viewers for standard News Feed videos. You can only gauge who is watching through public interactions like likes, shares, and comments. 3 Ways to See Who Viewed Your Facebook Video - wikiHow
The location of this setting has moved twice in two years. Here is the path as of the latest Facebook mobile app version (v. 450+). On the desktop, if you use ad-blockers, the
Go to your phone Settings > Apps > Facebook > Storage > Clear Cache. This removes temporary data conflicts.
Open the Facebook app and tap the (three horizontal lines). Navigate to Settings & Privacy > Settings . Scroll to Preferences and select Media . Under the Autoplay section, choose your preference: Advertisers now pay for "ThruPlays" (completed views), but
Facebook’s autoplay/view update reduces low-effort counted views but rewards clarity, strong opening hooks, and content that earns longer attention. Shift from chasing raw view counts to measuring true engagement and downstream outcomes; adapt creative and measurement now to protect reach and ROI.