Secularism in the West means the absence of religion from public life. In India, secularism means the equal presence of all religions.
While nuclear families are rising in metros like Mumbai and Delhi, the joint family remains the emotional backbone. Content that explores multi-generational living—grandmothers teaching recipes, cousins sharing wardrobes, or the chaos of morning bathroom schedules—performs exceptionally well. It taps into the global curiosity about community living, something the West is increasingly romanticizing.