Created in 2008, the character of Savita Bhabhi was designed as a satirical, graphic narrative focusing on a neglected Indian housewife who engages in various amorous adventures with neighborhood characters, service providers, and acquaintances. The term "Bhabhi" (brother's wife) carries a specific cultural weight in South Asia, often associated with a mixture of respect, familial intimacy, and, in modern internet subcultures, idealized attraction.

In India and Bangladesh, various internet service providers have blocked adult sites at different times.