: Styled by Mohit Rai, Janhvi was seen in a hot pink dress by the label Polite Society. The outfit stood out for its cinched corset-like waist and unique collar, made from linen that is perfect for Indian summers. This look was praised for being an ideal, stylish choice for the warm weather.

Rajkummar Rao (Bhawra) and Varun Sharma (Kattanni) provide the comedic backbone of the film, and their wardrobes are an open celebration of small-town Indian youth culture—often referred to as "mofussil chic." Their style choices are loud, mismatching, and filled with aspiration.

If you are analyzing this film for a specific project, let me know if you want to focus on involved, need a breakdown of the makeup and hair design , or want to explore similar fashion aesthetics in modern horror-comedy cinema. Share public link

The most compelling fashion narrative in the film belongs to Janhvi Kapoor’s dual character, Roohi and her demonic possessor, Afza. The costume design uses texture, color, and silhouette to create a stark visual contrast between the two entities inhabiting the same body.

The film's costume design, managed by Sheetal Sharma , used clothing to distinguish between the two personalities of the lead character.

Style content creators can find significant inspiration in the film's character transformation pipelines. The makeup in Roohi bridges the gap between traditional beauty and prosthetics. The Dual-Identity Makeup Look

The starting point for our exploration is the film Roohi itself. Released on March 11, 2021, this Hindi-language horror-comedy, directed by Hardik Mehta, starred Rajkummar Rao, Varun Sharma, and Janhvi Kapoor. The film's plot revolves around two small-town boys who get entangled with a supernatural entity, creating a unique blend of laughter and scares. However, the most significant fashion and style story of "Roohi 2021" unfolded not on the silver screen, but in the dazzling promotional run that preceded its release.