To counter the rise of micro-dramas, these platforms have aggressively embraced "content premiumization." In the first seven months of 2025, the four major platforms launched 157 new drama series, a 12.9% increase year-on-year. Notably, the proportion of exclusive dramas on these platforms has skyrocketed, with iQiyi, Tencent Video, Youku, and Mango TV seeing their exclusive drama shares jump by over 20 percentage points compared to the previous year, reaching 78.8%, 78.5%, 87.5%, and 71.4% respectively. However, the long-form drama sector is facing headwinds. Analysis suggests a deep adjustment period, with the effective play volume of the top 20 long-form dramas in 2025 declining by 20% year-on-year, signaling a structural shift toward shorter-form consumption.
Mobile screens are the primary medium for entertainment in China. Short-form video platforms have completely revolutionized how content is created, distributed, and monetized. xxx china picture
Short-form video is the defining visual medium in contemporary China. Douyin (the domestic version of TikTok) and Kuaishou have redefined how information and entertainment are consumed. These platforms rely heavily on visual storytelling that requires no audio to understand, optimized for commuters. The Surge of Manhua and Donghua To counter the rise of micro-dramas, these platforms
Let me know how you would like to your research. Share public link Analysis suggests a deep adjustment period, with the
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