Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
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Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
or rent it on Prime Video, iTunes, Vimeo, Google Play, Roku Channel, or YouTube.
Contact us about private screenings for your organization.
Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
Madhuri Dixit entered the Hindi film industry in 1984, but it was the 1988 film Tezaab that catapulted her into the cultural zeitgeist. Her portrayal of Mohini, paired with the iconic song "Ek Do Teen," established her not just as an actress, but as a media phenomenon. Throughout the late 1980s and 1990s, Dixit became the defining face of commercial Indian cinema, starring in massive box-office hits like Dil , Beta , Khalnayak , and Hum Aapke Hain Koun..! .
Madhuri Dixit established herself as a leading star during the late 1980s and 1990s, an era many consider the "golden era" of commercial Hindi cinema.
Her mastery over facial expressions and eye contact redefined how emotion was communicated on the Indian screen.
If you're interested in her filmography or achievements, I can share some details:
The lights of Film City never truly dimmed, but for Madhuri, the quiet moments between "Action" and "Cut" were where the real magic happened. She wasn't just an actress; she was a phenomenon that redefined in the 90s.
Madhuri Dixit entered the Hindi film industry in 1984, but it was the 1988 film Tezaab that catapulted her into the cultural zeitgeist. Her portrayal of Mohini, paired with the iconic song "Ek Do Teen," established her not just as an actress, but as a media phenomenon. Throughout the late 1980s and 1990s, Dixit became the defining face of commercial Indian cinema, starring in massive box-office hits like Dil , Beta , Khalnayak , and Hum Aapke Hain Koun..! .
Madhuri Dixit established herself as a leading star during the late 1980s and 1990s, an era many consider the "golden era" of commercial Hindi cinema.
Her mastery over facial expressions and eye contact redefined how emotion was communicated on the Indian screen.
If you're interested in her filmography or achievements, I can share some details:
The lights of Film City never truly dimmed, but for Madhuri, the quiet moments between "Action" and "Cut" were where the real magic happened. She wasn't just an actress; she was a phenomenon that redefined in the 90s.
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
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