Rosalind Krauss Reinventing The Medium Pdf [exclusive]

(if you have institutional access): JSTOR, Project MUSE, or your university library’s e-resources. The essay appears in:

To Krauss, a medium is not just a raw material (like paint or clay). It is a complex, historical bundle of rules, conventions, and physical limitations that an artist must negotiate. To escape the trap of commercial mass media, contemporary artists must choose a specific, often obsolete or technical apparatus, isolate its inner rules, and use those rules to create a new recursive structure for art-making. Key Case Studies: James Coleman and Walter Benjamin rosalind krauss reinventing the medium pdf

By the late 1990s, the modernist definition of art—largely dictated by Clement Greenberg’s insistence on the purity and flatness of the canvas—had collapsed. The art world was dominated by installation, video art, and conceptual practices that rejected traditional boundaries. This shift was widely celebrated as a liberating "post-medium" era. (if you have institutional access): JSTOR, Project MUSE,