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Immersive broadcasting using VR and spatial computing—like partnerships between Meta and the NBA—allows fans to feel court-side from their own homes.

: "Superfans" are the lifeblood of the industry. These dedicated consumers spend 16% more time with media daily and are willing to pay for multiple subscription services to maintain their multichannel "fandom journey". 2026 Digital Media Trends | Deloitte Insights backroomcastingcouch140616sammyxxx720pmp

The story is no longer just on TV; it is in 15-second vlogs, live-streamed gaming sessions, and immersive, user-generated content. it is in 15-second vlogs