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The danger is not that we consume too much content; it is that we forget we are producing it, too. Every comment, every share, every skip forward is data that trains the next algorithm. We are in a symbiotic—some might say parasitic—relationship with the machines that feed us stories.

The Algorithmic Gaze: Narrative Evolution, Parasocial Economies, and the Ontology of the "Stream" in Digital Popular Media wwwxnxxxmovecom